September 24, 2026
Programmatic Audio: Spotify and Podcasts in DV360
Audio reaches people at moments no screen can — commuting, cooking, training. It also has real limits worth knowing before you plan it.
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Guides and resources on DV360, programmatic buying, CTV, DOOH and audience strategy.
September 24, 2026
DV360 Access from Latin America: How It Gets Solved
The obstacle to DV360 access from Latin America is neither technical nor geographic. It is committed volume, currency, and who fronts the cash.
Read articleSeptember 24, 2026
CTV Advertising in Latin America: How Buying Works
CTV theory is written for the US. What changes in Latin America is the supply you can actually reach, the currency, the billing and what you can measure.
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Programmatic for Mid-Market Brands: Budget Needed
Mid-market brands get quoted minimums designed for enterprise advertisers. Here is how to work out the number that applies to you.
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Measuring CTV: Incrementality, Households and QR
CTV does not produce clicks, and forcing it into a last-click report is how good campaigns get cancelled. The methods that actually work.
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Your First DV360 Campaign: IOs, Line Items, Day-1 Checklist
The platform is not hard to click through. It is easy to structure badly, in ways you only discover when you try to read the report.
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YouTube CTV Advertising: Buying YouTube on the TV
YouTube is the largest single distributor of TV watch-time in the US, and it is the one streaming surface most CTV plans leave out.
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DV360 vs The Trade Desk: How to Choose in 2026
Both are serious platforms used by serious operations. The choice comes down to YouTube, identity strategy, and what it takes to get in.
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DV360 Fees Explained: Platform, Data and Markups
Google documents the fee structure in detail and almost nobody reads it. Here is every component of a DV360 invoice and which ones you control.
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White Label DSP: What It Is and When You Need One
Most agencies asking for a white label DSP want one of two much simpler things. Here is how to tell which, before you buy a platform.
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How Much Does CTV Advertising Cost? CPMs and Fees
Every CTV CPM benchmark you find is someone else's market and someone else's supply. Here is how the cost is built, so you can price yours.
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CTV Advertising for Agencies: Add CTV Without a Contract
Clients are asking for CTV. The blocker is rarely the channel — it is the contract, the cash flow and who on your team can actually run it.
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Best DSP for Agencies in 2026: How to Choose
Feature lists all look the same. The variables that decide whether a DSP works for an agency are commercial and operational, not technical.
Read articleSeptember 22, 2026
Self-Serve DSP vs Managed Service: Which Fits You
The wrong version of this decision is about cost. The right version is about what capability you are trying to build, and how fast.
Read articleSeptember 22, 2026
DV360 Reseller vs Direct Seat vs Managed Service
The three models get sold with the same vocabulary and behave completely differently. What each one actually gives you, and what each one takes.
Read articleSeptember 22, 2026
DV360 Minimum Spend: What It Is and How to Avoid It
Two different minimums get confused constantly: the contractual one, which depends on your access route, and the operational one, which depends on physics.
Read articleSeptember 22, 2026
How to Get Access to DV360 Without a Google Contract
You cannot sign up for DV360 with a credit card. What the three access routes actually require — contract, commitment, timeline and who ends up owning the account.
Read articleSeptember 22, 2026
Programmatic TV Advertising: Buying TV Like Digital
TV stopped being a booking and became an auction. What that actually changes for planning, frequency and measurement — and where it still does not.
Read articleSeptember 22, 2026
How to Buy CTV Ads: A Step-by-Step Guide
Not the theory — the sequence. What to decide, in what order, to get a CTV campaign live without burning the first month's budget on learning.
Read articleSeptember 22, 2026
CTV Advertising Platforms: How to Choose One in 2026
The platform decision people get wrong: most teams compare feature lists when the real variables are supply access, who operates, and who keeps the data.
Read articleAugust 20, 2026
Full-funnel programmatic: how to add a DSP without breaking what works
You already run search and social. Here's how programmatic fits on top — the budget split, the funnel roles, and the 90-day plan to prove it before scaling.
Read articleAugust 20, 2026
First-party data and cookieless audiences: the new targeting stack
Third-party cookies are gone. What replaces them is a stack you partly own — and building it is the highest-leverage marketing asset most advertisers ignore.
Read articleAugust 20, 2026
Measuring programmatic: attribution, viewability and brand lift
The hardest question when adding a DSP: how do you prove it worked? Attribution, viewability, brand lift and incrementality, explained without the vendor spin.
Read articleAugust 20, 2026
Brand safety in programmatic: the controls that protect your budget
Automation without controls is how budgets end up next to content nobody approved. The practical stack of brand safety controls in a modern DSP.
Read articleAugust 19, 2026
How much does DV360 cost? Access, seats and Self vs Managed operation
The question every advertiser asks and few articles answer straight: what it takes to run DV360 — access routes, cost structure and operating models compared.
Read articleAugust 19, 2026
PMPs, Preferred Deals and Programmatic Guaranteed: the deals guide
Open auction is just the entry level. How private marketplaces and guaranteed deals work, what they cost, and when each transaction type earns its place.
Read articleAugust 19, 2026
Programmatic DOOH: buying digital out-of-home like digital media
Billboards became inventory. How digital out-of-home is planned, bought and measured programmatically — and why supply relationships decide what screens you get.
Read articleAugust 19, 2026
CTV advertising: a practical guide for advertisers
TV budgets are following audiences into streaming. What CTV buying actually looks like, what it costs, and where campaigns win or lose.
Read articleAugust 19, 2026
Inventory and targeting in DV360: audiences, formats and real reach
The two questions that define a DSP: who can you reach and where. A tour of DV360's audience toolbox and inventory footprint.
Read articleAugust 19, 2026
7 benefits of DV360: what a DSP actually adds to your operation
Beyond the buzzwords: seven concrete things that change in a media operation when DV360 enters the stack — and one honest caveat.
Read articleAugust 19, 2026
DV360 vs Amazon DSP vs StackAdapt: how to choose a DSP
Every DSP claims the same features. The real differences are data, inventory relationships and operating model — here's how to compare them honestly.
Read articleAugust 19, 2026
DV360 vs Google Ads: the real differences and when to use each
Both are Google buying platforms — but they solve different problems. A practical comparison of inventory, audiences, deals, cost and access.
Read articleAugust 19, 2026
Programmatic advertising explained: RTB, DSPs, SSPs and how it all fits
RTB, DSPs, SSPs, exchanges, deals — the programmatic ecosystem explained without jargon, for teams evaluating their first serious programmatic operation.
Read articleAugust 19, 2026
What is DV360? The complete guide to Display & Video 360
Google's enterprise DSP explained in plain language: what it does, how it differs from regular ad platforms, and how advertisers actually get access.
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